Facebook ads or now called Meta ads are the most popular and result driven source of customer acquisition for any eCommerce brands around the world of any category.
Here’s a graph below that showcases the popularity of facebook ads among advertisers.
And this still the beginning facebook ads as a platform is prone to grow bigger and more better with the advancement of Ai driven behaviour targeting and optimization in the platform that would allow advertisers to sell their products online with ease.
With all that being said here are some common reasons why ?
Facebook ads are really popular among the eCommerce brands around the globe
1. Super easy to start with:
Unlike other digital advertising methods like Programmatic advertising , native advertising or even Search engine advertising.Launching your facebook ads is quite easy, because of its simple UI and guided steps it’s easy to set up campaigns and run them.
2. Budget friendly for beginners:
Unlike other advertising methods whether that be Magazine ads, billboard ads etc Meta/facebook ads are much beginner budget friendly i.e you don’t need to spend lakhs and lakhs of money just to get started You can easily start with just Rs 75/ day.
3. Faster and better results:
Unlike other platforms and mediums that might take ages to give you proper result and ROI on your spends Meta ads / facebook ads can give you great results if you do all the steps correctly within a few days of starting your campaign.
Of Course the rate of results and cost depends on various products and industries but the point is it’s effective and faster than any other medium.
4. Bigger and better audience:
You can’t go wrong with this Meta own the top social platforms of the world that consists of facebook,Instagram, Whatsapp, Messenger etc that houses the most active audience bases.So with facebook ads you can reach to your target audience effectively.
Now there are even more benefits than just the top 5 mentioned above but these are one of the top reasons why you should consider Meta ads as your top channel for customer acquisition for your eCommerce brands.
5 Prerequisites that you must have before even running ads for your Ecommerce brand
Even though you don’t need to have any degree or any sort of experience to run facebook ads but here are the 5 important prerequisites which you need to have to run facebook ads.
A facebook profile:
Having a facebook personal account/profile is really important to start running facebook ads - A Facebook Business Page + Instagram Business Profile
You need to have bare minimum a facebook business page and Instagram business profile to run facebook ads as this is the profile with help of which your audience will be seeing the ads.
A facebook business manager account : Facebook Business Manager is a tool that allows you to manage multiple Facebook Pages, business assets and ad accounts, as well as Instagram accounts and product catalogues, in one place.
A minimum budget:
Although you can start a Meta das campaign with just Rs 75/day but it’s suggestible to have some budget that you would need to run campaigns to see results before you say “ Facebook ads doesn’t work for my brand”
Okay now that you have all the prerequisites to run facebook ads let’s start by setting up your first campaigns.
A fully fledged running eCommerce site: Okay you can run ads without having an eCommerce website but is there a point even to run ads if you can get your customers to buy from you directly.
So this is where you need a fully functional eCommerce website, and if you think building one is bit expensive with proper development and developers then you can try Typof.com.
With help of typof you can create a fully functional eCommerce website without need of any coding experience
Step by step guide to launch facebook ads for any eCommerce brand with a small budget.
Step 1 : Log into your Meta ads manager
Your meta ads manager is just like your bank account; it's the place where all the transaction ( process) happens.
With Meta ads manager you can launch new campaigns, monitor current running campaigns, edit and optimize campaign and scale campaigns that needs to be scaled This is how your facebook/Meta ads dashboard will look like.
If you starting really fresh or you have never ran any sort of campaigns on Meta platforms then you would have a very fresh dashboard with no campaigns and that would look something like this .
To log into your facebook ads dashboard use this link below or type :
https://adsmanager.facebook.com/adsmanager in your browser
Step 2 : Choose a campaign objective ( Sales )
Now you can see 6 types of campaign objective which you will be seeing once you press the green create button
Out of all the objectives the one with Sales is what we need, all these objectives basically say or give an indication to the Meta ads platform machine that what you want as in this case we want to get sales for our eCommerce brand we would be choosing a campaign with Sales as our campaign objective.
Common Doubts which mostly people running ads for the first time have are like. Shouldn’t we start with Awareness then move to consideration and then conversion state? As that follows the marketing funnel.
Well that’s true but think of this most of the time the products which you would be selling are granulation of a similar kind of product which people might be using since ages( Ex you sell Sustainable shoes, people have been using shoes for quite a longtime )
Plus Meta ads have fed their system with a lot of data points for the past couple of years and this platform knows what type of customers convert and whatnot.So by selecting Sales as an option basically indicated facebook to show ads to those people who are more likely to buy rather than just seeing the ad.
Step 3 : Creating an ABO campaign
Now once you select the campaign objective as sales you would be seeing a dashboard just like this
Here you don’t have to make any changes and straight forward click on next by doing this you will automatically make the campaign ABO campaign Now what is an ABO campaign?( Read it here )This images explains it perfectly
Step 4 : Create one Ad set with Broad targeting + DCT
Once you click Next you would land to a screen like this
An ad set is a sub part of a campaign in facebook ads where you can decide the targeting, location,budget, attribution, placement etc of your ad.A campaign can have multiple ad sets, but for this case we are gonna go with just one adset with Dynamic creative testing.
What is dynamic creative testing and how to use it?
Dynamic creative testing is a feature that is enabled by the user inside an ad set let’s facebook to make a combination of various headlines, creative, Call to action etc to create a perfect combination of ad that would be more likely to convert.
Previously this was done totally manually by advertisers where they would think that at his set of creatives would be best fit and would be launching new-multiple ads to test which one is working and which one is not.This was bit tedious with less data available and had many drawbacks.
Why is the Dynamic Creative testing adset is preferred in this case?
Dynamic Creative testing or DTC would help you to find the perfect mix combination of your best performing ad + headline + primary text + CTA without spending much time.
How to select the option of Dynamic Creative Testing
Just keep the toggle own here it says dynamic creative testing inside the adset .
Attributes or Options to select inside the adset Targeting Keep it broad ( Areas where you can deliver + Age group that is suitable for your product )Budget - Keep it at least Rs 1000 to start off or AOV of your product as daily budget spend.
Attribution - Keep it as default
Placement - Use Advantage+ placements and let Meta platforms AI help you in finding customers in the right place
Once done click Next
Step 5 : Follow the 3 - 2 - 2 - 1 method:
Once you click on next you would land a screen just like this
Now what exactly is the 3-2-2-1 approach
So it means add 3 creatives , 2 headlines, 2 Primary body copy and 1 CTA ( Shop now )
For creative choose a similar media for all the 3 creatives that means if you are choosing a image then choose the rest 2 as image only, this allows meta platforms to test properly and won’t let a different format creative to get bigger spend.
In this creative testing if your doing it for the first time try testing on je hook with different forms of creatives.
For ex - You could be selling shoes and with hook of comfort
So in one image you can showcase a testimonial of a customer with comfort as keyword, one creative could be with a model wearing and walking with comfort etc.
Brainstorm various ways of creatives, to find various ways of thinking of different creatives you can use
- Facebook ads library
- Pintrest
Or simply search on google - “ Best facebook ads for shoes creatives”
Just like images add 2 headline and 2 primary text that supports images and click on launch campaign.
Step 6 - Wait and watch
Once you're done with it, relax, your campaign would have been launched and would be first under the review process of Meta ads that would check the eligibility of the ads based on their advertising policy.
Once it comes out of review in your dashboard you might see them active or under learning phase.
During this time leave your campaign for at least 2- 3 days without checking anything, post that comeback and check if you got any sales, if Yes then it’s working keep it as that and increase budget every 2 days by 20% every time when it meets your goals.
Keep following every step step by step and you would be able to launch and monitor your facebook ads easily without any help but for the next level of scaling you need to quickly learn about Facebook and it’s key components like facebook pixel.
Do connect below “FB”and we will help you out in setting this entire thing for your eCommerce store.
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