How important is SEO for a Small Business E-commerce Website?

“Buy mandala art”

“Buy watercolour paintings”

“Buy handicrafts”

And more.

Do you want to see your website in the top ranks of Google search results when people search the above queries?

If yes, then how do you do that? 

Well, there is one game that you need to play properly, i.e. SEO or Search Engine Optimization. It’s the organic method of directing traffic to your website by ranking in top positions on the SERP or Search Engine Ranking Page.

As a small business owner, you might think, “Well, if people are going to search that then websites like Amazon and Flipkart will rank first. Position of my website will be invisible.” 

Firstly, as a small business owner, get rid of that notion. It means you are not confident and secondly, as a website owner, it’s very important to do SEO activities. Because that’s how you will be able to rank with the likes of Amazon, Flipkart, and others. 

And if you think SEO is dead because of the rise of Social Media, then you are wrong. Remember close to 3.5 billion searches are made on Google every day and, out of them, a considerable share can be the queries mentioned above. 

So, SEO is an integral part of any website. Since you are a small business e-commerce website owner, let’s take you through the nitty-gritty of why SEO is important. 

• GOOGLE:

If you are thirsty, then you drink water or when you are hungry, you have food. Similarly, when you want to know something, you go to Google. 

That’s the influence Google has on our daily lives. It has become our one-stop-shop for anything and everything under the sun.

So when people want to know where they can buy “Mandala Art” or “Handicrafts”, then they will go to Google. 

Remember that more than 90% of your potential audience searches on Google every day. 

So, SEO is not redundant. Use it to rank higher on SERP to be presented as answers to people’s questions on Google. 

• Keyword Usage:

Things that your potential customer searches for, such as “Buy mandala art”,  “Buy watercolour paintings”, or “Buy handicrafts” are all keywords. 

You can use them in your website content to rank for these keywords. 

Google crawlers go through website pages and store them and everything someone searches for a particular keyword, those pages are presented as results. 

So, you can do thorough keyword research and optimize your content accordingly to rank higher. 

• More Traffic. More Sales: 

SEO presents an organic way of increasing your traffic. Pages ranking on the first page of Google automatically generate more traffic. 

As far as an e-commerce website is concerned, more traffic would lead to increased sales. 

Hence, along with Social Media promotions, you can also optimize your website dynamically through various SEO activities such as Off-page, On-page, and others. 

SEE increased sales numbers with SEO. 

• Google Featured Snippets: 

Have you searched on Google and seen a particular website’s content is featured at the top of Google’s SERP? 

If yes, then those are known as Google Featured Snippets. Google features the highest optimized page by picking out the section which has the relevant keywords. 

Getting featured in this section can attract tons of traffic for websites. Hence optimize your website content and e-commerce store in a dynamic fashion to get featured in these sections. 

• Low Overhead Costs: 

As mentioned above, SEO is mostly focused on building your traffic in an organic manner. This reduces overhead costs as a business owner, you don't have to spend dollars on online ads. 

A robust SEO strategy can help you reduce your costs drastically and increase your sales to the maximum.

• Builds Trust and Credibility: 

We know Nike is one of the best shoe brands in the world. 

Why?

Because over the years it has gained trust and credibility with its quality, leading to a word-of-mouth promotion by the brand’s enthusiasts. 

Imagine Google constantly ranks your websites on its 1st page, it will gain people’s trust and credibility. Because your Google knows the worth of your website. 

Still not convinced as to why you should use SEO for your small business e-commerce website?

Remember the figures. Close to 3.5 billion searches are made on Google every day and you can rank on many. 

Trust us with this and roll with this information. 

And for those who still don’t have an e-commerce website for their small business. 

What are you doing?

Get in touch with us and explore the magic of online selling. 

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