What is MORE? 🤔
Is it just not having LESS?
As a newbie business owner, who is out there catering for his/ her small business, you always want MORE.
But, how much MORE?
MORE holds the most value for a business owner when it's prefixed with “customers” because it's all about acquiring or catering to NOT LESS than what’s out there.
Ideally, a business owner is never satisfied with what he/ she has got. Had that been the case, we wouldn’t have seen an aggressive Rahul Dravid aka “Indiranagar ka Gunda” or Kumar Sanu selling insurance on CRED Ads.
Reach out to all potential customers. Acquire them to check your 1 box under that “MORE” category.
Business owners, especially the new ones who set up their small business, have to acquire MORE CUSTOMERS to help them live their dreams. Thereby, checking all the boxes under the “MORE” category.
Have you thought of how to do it?
As an owner of a small business, you need to reach out to people, not only potential customers, who might have an interest in your idea. Interact and tell them why you are doing it and what purpose shall it serve. The “word-of-mouth” technique, through networking, can also work in an online marketing world to build a vast customer base. Network with people through emails and SMS. Get them thinking about “What’s there in your business for them?” or “How your products or services can help them?”.
That’s how networking helps you build a vast customer base for your small business if you are just starting.
Talk to people and get them talking about your business to other people. That’s how you will grow.
2. Work on your website:
Websites have become an integral part of any business given the rise of online marketing and other related verticals. It leads you into the world of business and displays the products and services that you want to sell. Hence, maintain it properly with the right content, images, videos, SEO dynamics, and others.
Turn your website into a one-point-stop for your customers.
Ensure that you provide them with everything that they want through that website.
You can also turn your website into an e-commerce store and give your customer a one-point-stop to both learn and buy your products.
Provide all the dynamic values to your website and make it appear on the first page of SERP to gain CLICKS and CUSTOMERS.
3. Improve your Social Media:
Social media has acquired a special place in the business promotion fabric. Be it Instagram, Facebook, or any other social media site, you have to make sure that you integrate the right tactics. It will help you reach out to a large audience that is sitting there. It's not just about LIKES and SHARE or the number of followers you got.
But it's all about the right kind of storytelling to your potential audience.
Integrate your brand story with trends and create posts and videos to appear in the “feeds” of your audience.
MORE likes and shares don’t denote MORE customers, but better story-telling does.
4. Partner with Influencers:
Yeah, you can’t afford the likes of Rahul Dravid or Kumat Sanu at this point.
But then how do you attach your brand with a known face.
Reach out to social media influencers who can reach out to your audience at a reasonable value.
Stitching a known face to a brand creates credibility and in turn, will help your business garner credibility and confidence.
5. Opt for E-commerce:
As mentioned above, you can always create a website that has an in-built e-commerce store. It allows you to provide information as well as sell your products or services. E-commerce gives your customers the freedom to shop from the comforts of their home, given the changing times. Create an easily customizable e-commerce website with attractive themes, custom domain, and multiple payment gateways to give your customer the feel of offline shopping.
E-commerce shall help you provide your customer with better dynamics, hence acquiring them easily.
6. Offer Discounts and Coupons:
Last but not least, you have to do what every major business houses do to acquire MORE customers. Offer reasonable and attractive discounts and coupons to your customers and attract them to your customers. Giver retainer discounts to existing customers for special occasions. You can also create a social media contest to give out your own discounts and special coupons to selected customers.
This increases curiosity in your potential customers and urges them to participate in the process more.
Well, what MORE can you do?
The word MORE makes anything non-exhaustive and you can always do things other than the ones listed above. Make sure that you have a formidable and appealing review section on Google and other websites. Share domain knowledge through blogs or social media. Lastly, you can collaborate with complementary businesses and attract customers.
Business owners are never satisfied with what they got and the same should go for you too.
Hence, create an attractive e-commerce website, upgrade your social media game, roll out discount offers, and do all the above to gain MORE and nothing LESS.
All the best on acquiring more customers as a small business.