When a customer arrives on your website whether through a digital ad, Google search, or social media you have only a brief moment to capture their attention. But where do their eyes go first?

Studies on eye tracking and heat maps reveal that visitors typically scan web pages in an F-shaped pattern, concentrating on the top section.

To keep them engaged and guide them toward exploring your products, claiming a limited-time offer, or locating your store, your website’s header must be strategically designed. Here are some inspiring website header examples to enhance your online storefront.

What Is a Website Header?

A website header is the top section of a webpage that typically includes your logo, main navigation menu, and key elements like a call-to-action (CTA) button or search bar. Unlike a hero image an attention-grabbing visual with a text overlay below the header the header usually stays visible as visitors browse different pages, ensuring easy and consistent site navigation.

Some headers feature expandable dropdown menus that appear when hovered over or clicked, helping users explore subcategories and dive deeper into your content. Since the header is the first thing visitors see, it plays a crucial role in guiding them through your site and showcasing what your business offers.

On desktop, headers often display multiple navigation options, while on mobile, they’re typically simplified usually consisting of just a logo and a hamburger menu (a three-lined icon that opens the navigation menu when tapped).

Elements of a Good Website Header

A thoughtfully crafted header allows website visitors to navigate your site effortlessly and locate what they need. While the elements below represent common header structures, think of them as guidelines rather than strict rules. Some of the most distinctive websites break traditional design patterns to showcase brand personality or convey a unique vision.

Before diving into examples, let’s discuss the essential elements of a good website header:

• Brand Logo – A clear and recognizable logo strengthens brand identity. Your logo is usually placed on the left side of the header, as this is where visitors’ eyes naturally land first. However, some designs center it or incorporate it in unique ways. Additionally, the logo often doubles as a clickable Home button, allowing users to navigate back to the homepage with ease.

• Navigation Menu – Easy-to-use navigation ensures visitors can find what they need quickly. These links guide visitors to the most important sections of your site. To keep navigation simple and user-friendly, limit the number of visible options. Additional choices can be organized within dropdown menus for a cleaner, more streamlined experience.

• Search Bar – Enhances user experience by allowing quick searches. Typically positioned on the right side of the header, the search bar is a valuable tool for visitors who have a specific item in mind but can’t immediately find it through the main navigation. This is especially useful for content-rich websites.

• Call-to-Action (CTA) Buttons – Encourages users to take specific actions, such as signing up or shopping. A well-placed call-to-action (CTA) button encourages visitors to take a specific step based on your business goals—whether that’s signing up, booking a demo, or reaching out to your team. To grab attention, CTAs should use bold colors, clear framing, and action-driven language that compels users to engage.

• Contact Information – Helps customers reach out quickly. For businesses with physical locations or service areas, adding a "Locations" link or a store finder icon in the header can be invaluable. This should direct visitors to a dedicated page listing addresses and service areas, making it easy for them to check if your products or services are available nearby.

• Shopping Cart & Wishlist – A must-have for ecommerce stores to drive conversions.

Website Headers for Ecommerce Businesses

For ecommerce businesses, a website header must balance aesthetics and functionality. It should ensure seamless navigation, showcase key features, and encourage sales. Some ecommerce website header best practices include:

• Using sticky headers for easy access to important links
• Highlighting special offers or discounts
• Integrating user-friendly mega menus for product categories
• Providing a personalized experience with user login/logout options

6 Website Header Examples to Inspire Your Site Design

While most website headers share common elements, their layout and design can vary greatly to align with your brand’s unique style. If you run an eCommerce business, platforms like Typof provide a range of themes with customizable features such as in-menu promotions, mega menus, and sticky headers. Your choice of theme determines the available design options, allowing you to create a polished and functional header without requiring advanced web design skills.

Here are some creative header variations to inspire your online store’s design:

1. Sticky Header for Seamless Navigation

• Example: Typof

• Typof uses a sticky header that stays visible as users scroll, ensuring quick access to search, shopping cart, and menu options. This improves usability and boosts engagement.

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2. Minimalist Header with Clear Navigation

• Example: Apple
• Apple’s website header is simple yet powerful, with a clean logo, intuitive navigation, and a search bar. The use of white space keeps it clutter-free and easy to navigate.

3. Header with a Bold CTA

• Example: Shopify
• Shopify’s header features a prominent CTA button encouraging visitors to start a free trial. It also includes a simple menu and login options for easy access.

4. Mega Menu for Product Categories

• Example: Amazon
• Amazon’s mega menu structure allows users to browse multiple product categories effortlessly. It enhances the shopping experience by offering a broad yet organized selection.

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5. Personalized Header with User Login

• Example: Etsy
• Etsy’s header offers a personalized touch by displaying user accounts, wishlist options, and recently viewed items. This approach helps in driving conversions and repeat visits.

6. Attention-Grabbing Promo Banner in Header

• Example: Nike
• Nike incorporates a promotional banner in its header to highlight discounts and special offers. This strategy encourages impulse buying and increases sales.

Conclusion

Your ecommerce website header is a crucial element that impacts user engagement and sales. Whether you opt for a minimalist design or a feature-rich header, ensure it aligns with your brand and enhances user experience. By drawing inspiration from these six website header examples, you can create a header that improves navigation, strengthens branding, and boosts conversions.

If you're looking for the best ecommerce website builders to create a high-performing online store, consider Shopify alternatives like Typof, which offers powerful design and customization options.

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